About C&R Management
What started out as a bootstrap operation with a desk and a chair in Southern California has exploded into a multi-national association management, marketing, and event company. From the beginning, we’ve taken a comprehensive approach to working with our many, diverse clients and industries that demand professional management & marketing. We can do the same for you.
Associations from all over depend on C&R Management for their event planning, membership, administration and financial needs. Our services are tailored to fit your needs. Volunteer burn out occurs when professional management is under utilized or not utilized at all.
The C&R Team
Kaity Van Amersfort | CEO
Kaity Van Amersfort knows how to work under pressure, handling last-minute requests, paying close attention to myriad details, and keeping calm in the face of calamity. She lives by the motto, “Done is better than perfect.”
Kaity isn’t afraid of hard work. She learned about responsibility at the tender age of seven, when her grandmother, who sold canopies to a wide variety of customers, put her and her brother to work. The pair opened delivery boxes, sorted product, and accompanied their grandmother to swap meets, which required waking at 4 a.m. As Grandma considered the kids’ help a family obligation, Kaity never earned a dime for those efforts.
When she was old enough to buy a car, her grandmother loaned her the money – at 5 percent interest. Of course, Kaity paid back the loan promptly.
Hired as a receptionist at an association management company while attending college, Kaity soon took on additional duties. Within a few years, she was running the office. She chose a degree in communications because, she says, “a lot of what I do is member communications and outreach.” A problem solver who enjoys a challenge, Kaity knows when to speak up – and when to curb her eagerness to offer advice.
“Sometimes people just want to be heard – they don’t necessarily want a solution which can be difficult for me,” she says. But organizations looking for strategic advice can call on Kaity for practical, executable ideas that achieve lasting results.
What Kaity loves most about her job is seeing associations run more efficiently, grow and make the world a better place. As for her, she gets immense satisfaction when clients are happy with the results they set out to achieve. With her & her team’s help, growth and prosperity are possible.
She’s also grateful for the opportunity she’s had to meet an amazing variety of people over the years. As a result of those connections, Kaity has developed an extensive network she utilizes regularly for assistance, advice, and outreach.
Kaity scoffs at the idea of balancing her personal life – she’s the mother of two young children – and her professional life. “You do what you have to do at certain times,” she says. As long as the work gets done, it doesn’t matter if you’re answering emails at 5 a.m. or 9 p.m. “You have to be nimble and flexible,” she asserts.
Kaity says her goal for C&R Management is to “work for chapters and societies that are making an impact and a difference in some way.”
Kaity is a member of the California Society of Association Executives (CalSAE), the Center for Association Leadership (ASAE) and the Society for Nonprofits. She is an active volunteer with her local CalSAE chapter.
Born and raised in Southern California, Kaity grew up in the San Gabriel Valley and currently resides in Riverside.
Betty Vrcek | VP of Marketing
Betty leverages 15+ years of experience developing and executing strategic planning initiatives across areas of fundraising, programmatic support, budgeting, marketing, and volunteer coordination. As an Executive Director, she works closely with the board, assists with strategic planning, and supports the organization. She coordinates marketing strategies to achieve organizational goals, develop and execute marketing & communication plans. With an extensive background in fundraising, she has raised more than $2M in corporate sponsorships.
Mike Rende | Website Design, Development and SEO
Mike started creating websites in 1999 when his interest in art and programming collided and took him in the direction of the World Wide Web.
The frontier days of the Web were fun and taught him a lot about how websites could perform effectively for businesses. He’s been doing Search Engine Optimization (SEO) long before they even had a term for it.
Now he provide website design and development services for a variety of businesses and organizations both large and small. He is equally comfortable with raw code or working with mature Content Management Systems. Best practice design standards are a major part of his daily routine.
Jennifer Hutzel | Marketing Manager
Since graduating from Lewis & Clark College and Montclair State University, Jennifer has led a career in communications and marketing for over 10 years. Throughout a variety of roles in non-profits, the arts, and publishing she gained a wealth of professional experience and found her passions. Jennifer specializes in digital marketing, content creation, editing, copywriting, and database management. Jennifer prides herself in producing meaningful, high-quality work, and enjoys the opportunity to have others engage with it. A nature-lover based in Seattle, her interests include practicing yoga, making jewelry, reading, and testing recipes.
Katie Petersen | Administrative & Programs Assistant
A proud Huntington Beach, CA transplant since 2002, Katie has been working in the professional field for over 20+ years.
Multi-tasking comes as second-nature to her. She is a “whistle-while-you-work” type of individual; happy to be working & happy to give back where she can.
She has gained a reputation for her organizational skills, as well as treating others with kindness and respect.
Currently, her goal is to continue raising her four children to become successful adults, while teaching them the meaning of hard work and gratitude.
She loves horse-back riding, excel spreadsheets, in-depth conversations, the beach and sunshine.
